Dana Street Consulting

2026

Dana Street Consulting: Website Design Built Solo in a Week

Dana Street Consulting needed a new site fast, in time for a new semester of client and member recruitment. I designed and built the whole thing myself, from a vague branding goal to a live site.

Role

Solo Builder

Tools

Figma, Framer

Duration

~1 Week

Overview

Problem

How do you make a student consulting club feel professional and reliable, without losing the warmth that makes people actually want to join it?

Outcome

I designed and built the site solo in about a week, giving the club a distinct identity to recruit both new clients and new members.

Impact:

Applications more than doubled from last cycle, ~50 to 110+, with recruitment still ongoing.

This semester's client roster grew to include PwC, Qualcomm, Standard Chartered, Paramount, and Agoda, alongside a new collaboration with Celonis.

Overview

Design

Dana Street Consulting

2026

Dana Street Consulting: Website Design Built Solo in a Week

Dana Street Consulting needed a new site fast, in time for a new semester of client and member recruitment. I designed and built the whole thing myself, from a vague branding goal to a live site. Applications have more than doubled since it launched.

Role

Solo Builder + Designer

Tools

Figma, Framer

Duration

~1 Week

Overview

Problem

How do you make a student consulting club feel professional and reliable, without losing the warmth that makes people actually want to join it?

Outcome

I designed and built the site solo in about a week, giving the club a distinct identity to recruit both new clients and new members.

Impact:

Applications more than doubled from last cycle, ~50 to 110+.

This semester's client roster grew to include PwC, Qualcomm, Standard Chartered, Paramount, and Agoda, alongside a new collaboration with Celonis.

Overview

Design

Ashley Leng

Product designer and researcher who likes figuring out why something should work before deciding how it should look.

Contact

lengashley@gmail.com

Ashley Leng

Product designer and researcher who likes figuring out why something should work before deciding how it should look.

Contact

lengashley@gmail.com

Ashley Leng

Product designer and researcher who likes figuring out why something should work before deciding how it should look.

Contact

lengashley@gmail.com