Projects

About

Contact

Ashley Leng

I research, design, and build digital experiences.

Currently studying cognitive science at UC Berkeley

My latest work

Contact me

Product Designer

@

Apple

May 2023 - now

Toronto

Led redesign of internal tools used by 50,000+ employees, improving efficiency and reducing friction across daily workflows. Collaborated with engineering and product teams to define scalable design systems and streamline complex processes.

Product Designer

@

Apple

May 2023 - now

Toronto

Product Designer

@

Amazon

May 2022 – Aug 2022

New York

Supported design of internal logistics tools, focusing on usability and clarity in high-volume operational environments. Delivered research insights and prototypes that improved task completion speed and reduced user errors.

Product Designer

@

Amazon

May 2022 – Aug 2022

New York

Product Design intern

@

Perplexity

Jan 2021 – Apr 2022

Remote

Designed core product experiences for AI-driven search, balancing speed, clarity, and usability. Worked closely with founders to shape early product direction and iterate quickly based on user feedback.

Product Design intern

@

Perplexity

Jan 2021 – Apr 2022

Remote

Tools powering my work

Framer

Web design, templates

Framer

Web design, templates

Claude

Ideation, prototyping

Claude

Ideation, prototyping

Miro

Brainstorming, workshops

Miro

Brainstorming, workshops

Figma

UI Design

Figma

UI Design

Perplexity

Craft

Writing

Craft

Writing

Skills

Product design

UX research

Interaction design

Design systems

Prototyping

User flows

Usability testing

Visual design

Information architecture

Awards

Apple Design Award - finalist

Apple · 2023

Product Hunt - #1 product of the day

Product Hunt · 2021

Education

Bachelor’s in Interaction Design

2017 – 2021 · University of Tokyo